Google offers an opt-out tool which allows you to opt out of all their Analytics tracking for all web sites as an add-on to most popular browsers
You may choose to disable cookies in your browser settings. Doing so may render some areas of the website, especially the on-line shop, unusable. You can choose to remove cookies associated with our site through the tools available within your web browser.
To read more about cookies, what they mean, what they can be used for and why we have made this statement, Pinsent Masons provide an excellent reference site which includes some very good cookie recipes.